Beck Song Reader

Song reader.net is a website where Beck has published a book of over 100 pages of lyrics for people to interpret how they want. This various different people will have different styles in the way they sing and interpret the lyrics. The website allows people to publish there own versions of the lyrics. This is uploaded via modern technology such as soundcloud, YouTube or iTunes. This is important to Beck as their is no hard copy of the album, only websites with the best versions and videos that fans have posted online.

Major and DIY

A major label is a worldwide label that has well known artists signed to them, DIY on the other hand is a solo artist who doesn't have the support of a record label. Beck is an example of DIY.

Ownership and Back Catalogue

A major record label should have a back catalogue where they go through the artists associated with the label and take new songs to repackage them with a new artist to make more money. Ownership is where the created of the music owns the music, people who wish to use them have to contact the owner to get persimmon and mostly pays for the usage of the music. Beck is an example as people pay to use song reader to cover his songs.

Production

Artists create the music, lyrics and finalise the song and don't physically create a CD or album. It is then upto the fans of beck. To create and produce the song for him. This doesn't cost a lot of money to produce the album as their is no need to pay record companies and studios to produce the songs as he has made his album successful through his fans. 

Exchange

The songs are exchanged between Becks fans as they make videos of how they interpret the song. This creates a link between the fans and the music as each different person enterpret it differently. 

They also exchange via feedback through likes and comments on YouTube or soundcloud. The more likes and good reviews the more likely it will be recognised by Beck and then placed on the official song reader website where it can be listened to by fans.

Distribution and Marketing

The music is distributed through fans and the sheet music, Becks fans distribute there versions between fans to show there interpretation. The music created has been sent to companies like amazon and published on YouTube where music videos have been made by fans for him who are prosumers to show their own interpretation of the song.

Translation

 The music sheets are given to fans, they then interpret it and translate it. This is then uploaded using soundcloud or YouTube so that it can be published to iTunes. This is important as the only way to listen to this music is though the internet as their is no physical copy of the album.