Easter Homework - XL Recordings

My chosen label is: XL Recordings

Who are they?
XL Recordings is a British Independent record label owned by Richard Russell. Originated as Beggars Banquet Records.
Who have they promoted?
XL Recordings has worked with The Prodigy, Beck, Radiohead, The White Stripes, Dizzee Rascal, M.I.A, Vampire Weekend, The Horrors, Electric Six,  The xx, Gil Scott-Heron, Jai Paul, Tyler, The Creator, Sigur Ros and Adele.



Only a few of these artists are well known, the most popular artists are:
The Prodigy
Dizzee Rascal
Adele

None of the above artists are featured on the Radio One Playlist. A wide range of radio stations including Capital, Kiss, Heart, Magic and Smooth play mainly Adele's music. These stations also have their own steaming websites and TV channels which would play Adele's music.

Benefits from new media technology
This new music is widely marketed. Music can be marketed online via iTunes, YouTube, Twitter, Instagram and through television. Music can also be accessed free of charge using Youtube or Spotifly, this makes money by playing advertisements before and throughout the song. New media technology also allows you to transport your music around using an iPod, iPhone or MP3 player.

Adele

Dizzee Rascal

Adele & Dizzee Rascal have both been to music festivals, Adele/Dizzee Rascal has taken part in her own concert and been a part of a group concert involving other artists. For example Adele has performed live at the Royal Albert Hall and Dizzee Rascal has performed at the Jingle Bell Ball.

The label was originally based in London but is now based in London and New York. XL Recordings is owned by Richard Russell and is distributed by "Beggars Group" who distribute various other Labels artists. The label was founded by Richard Russell, Tim Palmer and Nick Halkes.

XL Recordings has their own website where they sell their artists CD's, they also sell artist merchandise on their online shop. 

XL Recordings has their own recording studio in London.

This label promotes their artists by hosting their own concerts and publishing their work to spotify, youtube and allowing radio stations to play their tracks.

Adele is also featured in The Guardian paper after she has performed live, for example after Adele got a Grammy award she tweeted and the daily mail publishes this: 

Below is a screenshot of XL Recordings own YouTube channel where they promote their artists music:

HMV stock a range of different artist albums who are signed by XL Recordings, below the screenshot shows some examples: