Swearing in songs - Controversial, complaints
Film uses song on film - Label gains money
Owning individual sections reduces costs
Owning production, distribution & exchange - horizontally and vertically integrated as you own all the individual sectors. Own multiple sectors of each, eg. Website, magazines, radio, tv channel
Major record company - vertically and horizontally intergrated.
Independent record company - more freedom, able to create own music.
Synergy - use of music on a film or tv show. Eg. Xfactor playing song owned and produced by Sony
Independant labels can promote and create their own music and videos at low costs due to YouTube and soundcloud via the internet. This enables them to become worldwide at lower cost. Enabling them to be horizontally and vertically intergrated
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