What is a Prosumer?
A prosumer is someone who designs and creates, becoming involved with customising products for their own needs. For example mixing multiple songs to their own taste to create a new song. Also idaft is another way of combining a selection of different small sound clicks to make a music track.
In the video "Madeon - Pop Culture" he is creating music by mixing together 39 different songs which is known as a mashup to create an individual new creative song. This done by playing short clips from each song in a sequence chosen by the creator of the song using iDaft. Madeon created this song at the age of 17, he uploaded this creation onto YouTube which become very popular with viewers. His video now has over 23 million views. This song uses a variety of different songs and genres, this puts the video in a genre of its own making it popular to both young adults and more mature adults that are familiar with the songs that were used to create this new song. Audiences can follow his music on soundcloud, YouTube and Twitter. This song was also created on the spot hence the name "live mashup"
Madeon Pop Culture - Live Mashup: http://youtu.be/lTx3G6h2xyA
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