Synergy - Releasing two or more products at the same time that will promote each other.
Convergence - The combining of two or more mediums. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences. Like a PS3's main functions is video gaming but you can watch and download movies from netflix on it and watch catch up TV. Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. Like an iPhone - you can read on it, use the internet, play games on it and watch TV on it.
The main difference between the two is that media convergence involves media products and synergy can involve non media products.
Scenario
A new paper bought out for teenagers, called Teenager times.
This can be developed by:
creating an app for various different platforms like iOS, Android etc.
Creating a website
Creating a twitter page with latest stories
Creating a Facebook page with latest stories
Creating a youtube channel to watch stories
Creating a weekly podcast
Selling in corner shops
Selling and advertised in schools or colleges
Listening to on the radio
Weekly Emails
Advertising a Thriller Trailer
Target Audience: Males - Aged from 18/29
This can be shown on youtube, Twitter and Facebook.
Can be emailed around to people.
A page in a magazine.
Advertised on TV screens in shopping centres.
Advertised on bill boards around shopping centres.
Advertised in a gyms and pubs.
Buses, bus shelters, tubes and trains.
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