Doctor Who Extract June 2009 - Gender

In this extract of Doctor Who, Gender is portrayed in various different ways throughout using camerawork, editing, mise en scene and sound. This extract focuses on the strengths and weaknesses of both the male and female gender stereotype. Males being very dominant and powerful and women being vulnerable in contrast to the stereotype of men, however both these stereotypes are challenged in this clip.

The use of camerawork significantly shows both the stereotypes of males and females but also shows these stereotypes to be challenged. Low angles are shot reverse shot are used to show the conversation of the master and Martha, this shows Martha to be lower down and less powerful. The camera also spends most of the time focusing around the master creating motivated cuts as he towers down over Martha shouting. However the camera towards the end represents role reversal of power, showing Martha to be in control of the shot, showing her attitude and response though extreme close ups of her face. This provides evidence that Martha is challenging the stereotype of vulnerable as she is very enthusiastic and powerful in what she says. The camera also shows The Master to be intimidated, his facial expression becomes very shocked shown by an extreme close up and his body language changes. In comparison to him raising his arms up preaching about what will happen Martha drops a bombshell and his eyebrows raise showing his shock.

The power has now changed hands and Martha is in control of the situation, Martha is now superior to The Master which is shown through her motivating the cut and being dominant in the shot. At the end when the Doctor comes back the camera shoes shot verse shot between him and The master, this shows the Masters weakness to the Doctor. 

However the Master is still standing at the top of the stairs above everyone else, this shows importance and power over all the other characters this is shown through long shots which are also used to give an idea of location when Martha has her flashbacks.

Males are also stereotypically dressed in the clip wearing suits, this can be portrayed as men being more superior and having more power as they have a higher status than women. The woman at the top is also stereotypically dressed in a red dress which shows her as vulnerable and an object owned by a man. However Martha challenges the stereotype of what women would wear, Martha is seen to be wearing dark masculine clothing which makes her look much more powerful and dominant in comparison to other women. This represents her tough nature and ability to challenge The Master.

Props used include the sonic screwdriver and other items, this represents the genre of this clip being science fiction. The man is the only one with a weapon making him more superior in comparison to the others including Martha.

The use of editing strongly represents both the challenging and the reinforcing of stereotypes. Cutaways are used from The Doctor to show power over the other characters, also flashbacks are used to show Martha telling people. Colour correction is used in these flashbacks to create an element of the past. Editing is also used to add clips of rockets providing more evidence about the idea of the clip being science fiction and set in the future. 

Sound plays a major role throughout this clip, space shuttle noises again provide elements of science fiction and the ticking creates a sense of time running out. This is enhanced by the dramatic non-diegetic sound score that increases and becomes over dramatic to the end, this represents the event at the end where the Doctor comes back alive. The over dramatic music at the end makes the scene more tense building to the climax of the scene. Further the shouting provides elements of power when The Master is talking down upon everyone else. 

Overall I think that this clip both reinforces and challenges the stereotypes of gender. Woman are shown to be vulnerable and powerful in this clip and so are men. Martha is the main character who challenges the stereotypical woman as she overpowers the Master.

Digital Distribution - Mock

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

Digital distribution has affected both artists and their audience. Now with the easy access of the internet audiences can easily download, watch and listen to artists music for free via YouTube, soundcloud or spotify. Audiences can also give their feedback on the artists music eg. Commenting on their YouTube videos. Prosumers also use the internet to download and 'mashup' multiple tracks to create one new track which suits their musical likes. Also digital distribution has provided Beck with a very different approach in comparison, Beck can use music produced by his audience to distribute online. Digital distribution means that production, distribution and exchange has all been merged together.

Major labels have been affected by this, major labels have adapted to change due to audience power. Major labels now provide free access online to music videos for their audience, this adaptation was critical in the three major labels as EMI who rejected this change broke down. Music is now sold online via iTunes, amazon as well as shops but is availed free to listen to via YouTube, spotify or other music apps. This adaption meant that these major label sales figures dramatically dropped, so to further adapt artists now host concerts and sell merchandise to attract and create a visual environment for fans which provides a healthy revenue. Now music is available online people can comment, like and share their videos to make them more popular and give critical feedback on the artists performance. Major record labels also use TV to their advantage, for example Sony uses X Factor to promote and showcase songs that are owned by Sony to make the song heard by other people. Also X Factor acts use songs from the back catalogue which are songs the label owns which aren't in the charts and use the show to make them more popular to create more income. Labels using their own songs on their tv show is called synergy as they combine two mediums into one. Major labels can now use digital production in a positive way, audiences become more involved if an artist is visually pleasing for example wears the most up to date clothes and has music videos online. This idea shows that audiences are more into the image of an artist than their actual music or vocal ability. Major labels are both affected in good and bad ways, free music is now the natural way to listen to music as only the hardcore fans purchase physical albums but labels also benefit hugely by the money made from concerts and merchandise.

Independent labels have adapted to digital distribution. Independent labels used to be very small and only local maybe nationwide, this was due to the fact that advertisement was very expensive. Indie labels can now create their own music tracks, videos and distribute their tracks for free. Indie labels can now use YouTube to publish their tracks and distribute their music through twitter or Facebook pages. This allows independent labels to display their tracks globally and create a wider fan base. For example Adele signed to XL recordings which is an independent label was the biggest selling artist of 2012 even though she is signed to an independent label. digital distribution gives labels like XL recordings the freedom to publish their tracks online and attract a wider audience. Audiences can also give feedback o the new artists through YouTube, Twitter and Facebook. This also means that audiences can now search for different artists and become more involved with artists that are signed to independent labels.

Prosumers have benefited majorly from digital distribution. Prosumers can download music tracks online for free and create their own track according to their own taste and publish this online for free. This gives prosumers in freedom on what they create and attract new audiences worldwide, the audience can provide feedback and add to the total views of a video published online that can be accesses globally. Prosumers can up cycle older tracks to create one new track which can be published on soundcloud and YouTube giving their fans and audience new music made from old tracks. Digital distribution has helped prosumers greatly in achieving a larger audience and fan base due to being able to get music for free and distribute their creations free of charge. Madeon is an example of a successful prosumer who has many YouTube video views and is known world-wide for his music tracks. Prosumers are a representation of how production, distribution and exchange is now all combined and merged into one.

DIY music has also progressed due to digital distribution. Beck who is a DIY artist created sheet music for anyone to create their own style of track using his sheet music free of charge. This is owned by Beck and is distributed and exhibited on Becks website and YouTube channel. With digital distribution Beck has been able to publish his sheet music online which can be accessed worldwide instantly increasing his audience, beck also uploads the creations on his YouTube channel allowing Beck to become more well known as people all over the world can like, subscribe share and comment on these videos. Becks music shows that his audience crease his music, which then is distributed online and feedback is collected via YouTube comments from Becks audience. This is another example of how production, distribution and exchange has been merged into one.

In conclusion I think that digital distribution has affected everyone both in positive and negative ways. Music is now available worldwide free of charge but at the record labels expense. Their way of adaption was by giving artists tours and concerts to create an income, but a lot of people still purchase music online through iTunes or a physical album. Also anyone including prosumers and DIY music can be created for free and advertised for free using the internet, this allows small indie labels to get their music out there globally for theory fans to provide productive feedback. Digital distribution has also made music more visual, providing audiences with music videos and concerts they can attend at a cost which is very satisfying for fans who want to see artists perform live. Audiences also now have more power and are more involved in what they want to see next from the next biggest artist or band. This is done by providing fan feedback through comments or voting on X Factor for what they want to see but not necessary hear. Eg. One Direction is mainly the image which attracts young girls and not their vocal abilities. 

Beck Song Reader

Song reader.net is a website where Beck has published a book of over 100 pages of lyrics for people to interpret how they want. This various different people will have different styles in the way they sing and interpret the lyrics. The website allows people to publish there own versions of the lyrics. This is uploaded via modern technology such as soundcloud, YouTube or iTunes. This is important to Beck as their is no hard copy of the album, only websites with the best versions and videos that fans have posted online.

Major and DIY

A major label is a worldwide label that has well known artists signed to them, DIY on the other hand is a solo artist who doesn't have the support of a record label. Beck is an example of DIY.

Ownership and Back Catalogue

A major record label should have a back catalogue where they go through the artists associated with the label and take new songs to repackage them with a new artist to make more money. Ownership is where the created of the music owns the music, people who wish to use them have to contact the owner to get persimmon and mostly pays for the usage of the music. Beck is an example as people pay to use song reader to cover his songs.

Production

Artists create the music, lyrics and finalise the song and don't physically create a CD or album. It is then upto the fans of beck. To create and produce the song for him. This doesn't cost a lot of money to produce the album as their is no need to pay record companies and studios to produce the songs as he has made his album successful through his fans. 

Exchange

The songs are exchanged between Becks fans as they make videos of how they interpret the song. This creates a link between the fans and the music as each different person enterpret it differently. 

They also exchange via feedback through likes and comments on YouTube or soundcloud. The more likes and good reviews the more likely it will be recognised by Beck and then placed on the official song reader website where it can be listened to by fans.

Distribution and Marketing

The music is distributed through fans and the sheet music, Becks fans distribute there versions between fans to show there interpretation. The music created has been sent to companies like amazon and published on YouTube where music videos have been made by fans for him who are prosumers to show their own interpretation of the song.

Translation

 The music sheets are given to fans, they then interpret it and translate it. This is then uploaded using soundcloud or YouTube so that it can be published to iTunes. This is important as the only way to listen to this music is though the internet as their is no physical copy of the album.

Easter Homework - XL Recordings

My chosen label is: XL Recordings

Who are they?
XL Recordings is a British Independent record label owned by Richard Russell. Originated as Beggars Banquet Records.
Who have they promoted?
XL Recordings has worked with The Prodigy, Beck, Radiohead, The White Stripes, Dizzee Rascal, M.I.A, Vampire Weekend, The Horrors, Electric Six,  The xx, Gil Scott-Heron, Jai Paul, Tyler, The Creator, Sigur Ros and Adele.



Only a few of these artists are well known, the most popular artists are:
The Prodigy
Dizzee Rascal
Adele

None of the above artists are featured on the Radio One Playlist. A wide range of radio stations including Capital, Kiss, Heart, Magic and Smooth play mainly Adele's music. These stations also have their own steaming websites and TV channels which would play Adele's music.

Benefits from new media technology
This new music is widely marketed. Music can be marketed online via iTunes, YouTube, Twitter, Instagram and through television. Music can also be accessed free of charge using Youtube or Spotifly, this makes money by playing advertisements before and throughout the song. New media technology also allows you to transport your music around using an iPod, iPhone or MP3 player.

Adele

Dizzee Rascal

Adele & Dizzee Rascal have both been to music festivals, Adele/Dizzee Rascal has taken part in her own concert and been a part of a group concert involving other artists. For example Adele has performed live at the Royal Albert Hall and Dizzee Rascal has performed at the Jingle Bell Ball.

The label was originally based in London but is now based in London and New York. XL Recordings is owned by Richard Russell and is distributed by "Beggars Group" who distribute various other Labels artists. The label was founded by Richard Russell, Tim Palmer and Nick Halkes.

XL Recordings has their own website where they sell their artists CD's, they also sell artist merchandise on their online shop. 

XL Recordings has their own recording studio in London.

This label promotes their artists by hosting their own concerts and publishing their work to spotify, youtube and allowing radio stations to play their tracks.

Adele is also featured in The Guardian paper after she has performed live, for example after Adele got a Grammy award she tweeted and the daily mail publishes this: 

Below is a screenshot of XL Recordings own YouTube channel where they promote their artists music:

HMV stock a range of different artist albums who are signed by XL Recordings, below the screenshot shows some examples: 

Music Industry - Class Notes

Key terms

Distribution - Selling music to customers via Internet, iTunes, albums etc. Concerts 

Copyright - Protection against artists work, have to pay to own the music. Cannot be replicated

Royalties - When the company/artists get a % of the money made, eg. When an artists song is played on the radio the artist will get commission.

A&R (Artist & Repertoire) - part of the company that look for new music talent, middle man between artists and companies

Sampling - Using a piece or part of a song that has been used in another piece of media

Peer to peer - People who share music between each other

Major Record Label - A worldwide label that signs major well known artists, are horizontally and vertically intergrated enabling them to work more efficiently as they own each individual sectors of the industry which let's them work cheaper.

Subsidiary Label - labels within a major label, eg. Sycho who is within Sony

Independent Label - A label based in one country, gives artist freedom and let's them exlpore themselves as am artist.

Music Industry - Prosumers

What is a Prosumer?

A prosumer is someone who designs and creates, becoming involved with customising products for their own needs. For example mixing multiple songs to their own taste to create a new song. Also idaft is another way of combining a selection of different small sound clicks to make a music track.

In the video "Madeon - Pop Culture" he is creating music by mixing together 39 different songs which is known as a mashup to create an individual new creative song. This done by playing short clips from each song in a sequence chosen by the creator of the song using iDaft. Madeon created this song at the age of 17, he uploaded this creation onto YouTube which become very popular with viewers.  His video now has over 23 million views. This song uses a variety of different songs and genres, this puts the video in a genre of its own making it popular to both young adults and more mature adults that are familiar with the songs that were used to create this new song. Audiences can follow his music on soundcloud, YouTube and Twitter. This song was also created on the spot hence the name "live mashup"

Madeon Pop Culture - Live Mashup: http://youtu.be/lTx3G6h2xyA

Music Industry

Record Label - A brand or trademark lined with the marketing of music. The company also publishes there contracted music, which can include producing a music video and a record label. They also arrange promotion and marketing of the music being made to enhance sales. Record companies own the music and hold copyright over the music created looking after the legal side for the band or singer. The two types of label is major and independent, a major label is like Sony who are horizontally and vertically intergrated enabling them to run more money efficiently as they have different sections of the music industry like marketing, production and promotion. An independent label is smaller and allows signed artists more freedom to explore themselves as an artist. Independent labels still can make a lot of money like an independent label that has signed Adele.

Cross media convergence - The combination of two or more mediums, including different platforms like a newspaper being available on a tablet device, on the internet, television, ebook and a physical newspaper. An example is when Adele relased a song called "Skyfall" for the film called Skyfall.

Digi Modernism - The cultural effect of new technologies. The impact of computerisation on texts and arts. The cultural effect of new modern technologies, like the revolution of the internet and tablet devices. For example being able to listen to a radio station broadcasted in Australia by using the internet or Tunein which would otherwise be unavaliable if we didn't have the internet. 

Being able to watch catch up TV online.

SOCIAL CLASS cranford

within this clip social class is presented. Cranford represents the stereotypes of working class.

In the beginning scene we are introduced with a boy. A long shot has been used so you are able to see the boys clothes,location and body. From looking at these three points straight away you are able to realise that he at working class. The director has made it seem as it was natural dark lighting used, the dark lighting suggests to the audience that he is not important individual. The non-digetic slow music has been used to emphasis the working class boy.

The next scene begins in a shack, straight away you are able to see that the family does not have alot of money and they are suffering. The squeaking door emphasis their financial status as they can not afford to fix it or buy a new one.  Lack of money is emphasised when the father shows the boy with a newspaper with boots wrapped inside them. The excitement that you see from the boys face is massive from this you are able spot out that this family does not get presents all the time.  You will also notice that the lighting in the shack is very dark this also represents that the family does not have money to pay for power. This family confirming to the stereotype of working class. The director has chosen to give the boy more screen time compared to the parents which could indicate that he is more independent because he must work to live. To end this scene the father shouts at the boy saying that " education is not for everyone" this is reinforcing the stereotype of working class people by representing that they do not need to able to read as long as they can use they're hands to do labour jobs.

The non-digetic sound builds as the next scene begins. The music is foreshadowing danger in the future of the clip. A close up is used on the grapes to show what a wealthy person could afford and unfortunately the boy can not eat them because he is not rich enough. Now you see the grapes that the boy wants you are able to see the differences between the classes. The sun rises and a man with wealthy clothes, as he is wearing a suit which reinforces his class. When the man notices the boy a shot reverse shot is used and the camera is looking up to the man which reinforces his power within the clip.
Dominance and power is used when the man walks in to his office once again reinforcing his sterotype.
The boy then sits down and starts eating with no limits this shows the boy is not does not get food like this all the time and as the man is standing it shows that he has more power in the clip.

The next scene you are introduced with good lighting and looked after gardens, you are able to see someone with money owns the property. The owner of the house is sat on top of the manor so he is able to see all his workers. In a way he is looking down upon them while everyone looks up to him because he is sat up high. The woman standing with the owner of the house also reinforces the stereotype of being upper class because of the dress she is wearing. If you compare to the boys mother in the earlier clip you can see the differences.

The clip has conformed to the stereotypes. You are able to see the clear differences between the two.

Music Industry

Piracy - Costs industry a lot of money as there not selling any music and making money

Swearing in songs - Controversial, complaints

Film uses song on film - Label gains money

Owning individual sections reduces costs

Owning production, distribution & exchange - horizontally and vertically integrated as you own all the individual sectors. Own multiple sectors of each, eg. Website, magazines, radio, tv channel

Major record company - vertically and horizontally intergrated.

Independent record company - more freedom, able to create own music.

Synergy - use of music on a film or tv show. Eg. Xfactor playing song owned and produced by Sony

Independant labels can promote and create their own music and videos at low costs due to YouTube and soundcloud via the internet. This enables them to become worldwide at lower cost. Enabling them to be horizontally and vertically intergrated

Cranford - Representation of Social Class

Representation of social class - Cranford Extract

Upper class

Middle class

Working class

Under class

The clip starts of by showing a young boy running though woodlands with food, this shows the audience that this is periodically set in the 20th century as young children working was 'normal', this is also portrayed to be negative by the use of a dull and dingy lighting of the surrounding woodland. This quickly stereotypes him and his family as working class, the low-key lighting also shows his negative aspect on life as he has to get food to survive. Foley is added by the use of crows which is symbolic of death and bad luck, a long shot is used to show isolation of the young boy and the camera shows a close up of the food to show importance as it is in the middle of the shot.

The next scene is followed by the scene of the house/shack, this is a representation of insufficient funds to live in warmth which is emphasised by the foley of the squeezing door as the young boy walks in. The house is also dark which shows them to have no electricity which fore fills the stereotype of being poor which falls into the struggling working class stereotype. The boys facial expression shows happiness and excitement over the newspaper wrapped preowned boots, this is framed centre with very low key lighting. This shows lack of money to buy presents, decorations or even cake to celebrate a birthday like a comfortable average earning family would. This again fore fills the stereotype of being the working class. Following this is a shot reverse shot of the father and son to show a difference in age. The younger boy also has more screen time and prominence in the scene which could mean his father isn't always around, giving the younger boy more responsibility for his family and their welfare. This is also reinforced by this father who says "you're doing a mans job".

After the boy successfully reads the newspaper print, the father becomes angry and the shot reverse shot emphasises his anger towards his son. This demonstrates that working class people shouldn't be able to read or write like is frowned upon by people in the same social class. Checking the rabbit traps also is symbolic of the working class as they don't pay for food, they have to hunt their food.

This scene is followed by the boy entering the greenhouse, the music builds up at this point foreshadowing a future event. The darkness of the scene also resembles the next thing that will happen is bound to be negative. The close up of the grapes also shows the young boys admiration to eat food that an upper class person would eat, this also represents how money has a big link to power and social class. The more money you have the nicer items, food and clothes you can have.

The next day follows a man with fresh, new shoes symbolising wealth walks down the well maintained groomed path. The man is also wearing a suit which reinforces the stereotypical upper class man. This follows a shot reverse shot scene of the boy and the man, the boy is lower in the shot which represents how the working class is beneath the upper class. The man then takes the boy to his office, he walks with power and dominance as he is the most prominent in the shot. Foley of the horses also is symbolic of wealth as this was used for transport in this period of time.

Anger of the man is emphasised by his posture and stance, the young boy looks disconcerted challenging the stereotype of how the higher social classes have more power. The young boy licks the mans hand, this is symbolic of how working class people look up to and even worship the upper class. The boy then eats the bread with his hands showing he has no manners which exercises the working class stereotype of having no manners. The long shot shows both the man and the boy giving a clear contrast between clothing, this clearly shows which person is more powerful and is more wealthy. 

This scene is followed by an outdoor scene, this shows the well groomed gardens and the working men. This provides the sense of wealth of the family who live in this land. The owner of the Manor is at the top of the land watching over and is closed to the camera showing he is the more dominant character. The manor also reinforces the stereotype of upper class as the manor features marble, a huge house and butlers waiting hand and foot on the people who live there. The next shot shows the woman's white dress which looks expensive, also this seems to be a normal day and that looks to be her normal daily attire. The woman is alongside the man but the camera shows that she is the more dominant and powerful character. The foley of the hammers in the background reinforces the stereotype of working class men who also have to do labour intensive jobs to earn a living to provide for their families, the man is sympathetic to the young boy which challenges the stereotype of separation and how classes frown upon classes under them. 

To conclude I think that this clip does exercise and successfully demonstrates a clear separation of class by the use of clothing, wealth, location and what they eat. But this clip also shows the man challenging the stereotypical upper class man who should frown upon the young boy but has sympathy for him. This clip also shows how people are equal no matter what class you are stereotyped under.

Record Labels

Major Record Label

- There are the three big music companies which are Sony/BMG, Universal & Warner Brothers.
These companies own the music created and take a large cut from the money earned. These companies are well known meaning they have high levels of advertisement to get the new music popular and in the charts. These companies have their own channels like VEVO, where they advertise peoples music and take a cut from the money created form advertisements on the music video.

Subsidiary Label
- A company controlled by a holding or parent company (eg. Sony)

Independent Label
- Not connected to a major company
- An independent record label (or indie record label) is a record label operating without the funding of or outside the organisations of the major record labels. A great number of bands and musical acts begin on independent labels

Hotel babylon essay - ETHNICITY

This clip presents ethnicity in different aspects.

In the beginning the camera has done a long tracking shot to emphasise how well the black man is dressed and the audience are able to see his strong walk. Also non-digetic happy music is being played to create a atmosphere and to emphasise the challenge of a black males stereotype.He is also given more time on camera when the shot reverse shot is used and a medium shot is used to show the two different types of black people. Another pointer that separates the two black people are the way they speak. The boy that has come out of the pool is using slang he is conforming to the black stereotype of not being able to speak properly. On the other hand the black man in the suit is challenging the stereotype once again by speaking structured english. He does not conform to the stereotypical views of his ethnic group.

The next scene we are introduced to two foreign women as cleaners and when they speak you are able to get a feel of their ethnicity. They have conformed to their stereotype because in the society of today foreign people are associated with classed jobs for example cleaners, which is what the two woman are. The director has used a two shot so the audience are able to analyse the cleaners and feel pity for them. The non-digetic is still being played to emphasis the uncertainty of the second cleaner when the close up of her face is shown. A medium shot has been used to present the man sitting on the bed, even thoe he is foreign and sitting down he still has more power then the maids because he is not wearing the dull overalls that the maids are wearing. The gown sets him apart and indicates he has money and lighting is used to light up his face. After there is a close up of money and the maid on the far right looks pleased, this indicates she is comfortable in what she is doing and is indicating to the audience that immigrants would do anything for money. Negative representation of foreign people is being showed but the maid who is up to strip is confirming to her stereotype.

As we go to the next scene you are introduced to a sophisticated man and woman walking in a corridor. The man and woman have been given good lighting, but on the other hand the maids and porters have not been given any lighting because the director is saying as they are foreigners they are not important. Medium. close ups and shot reverse shots have been used for both characters to show their importance within the clip. They confirming to their ethnical stereotype, which is dressing well and having a good job. As the sophisticated woman enters the kitchen she refers to the head chef as “Mr”, the woman has given him that power and when he picks up the knife this a phallic symbol meaning he has a bigger penis then anyone else within the room and he gains more power then anyone else in the room. The head chef is challenging his ethnical stereotype as he is a leader. To end the clip the non-digetic sound has returned when the woman who was stripping leaves the room and the supervisor is watching her. This is done this way so the audience can feel sorry for this group of ethnics.

Throughout the Clip ethnicity is either being challenged or confirmed by the actors.

Hotel Babylon - Ethnicity Essay

Ethnicity is stereotyped as exotic, dangerous, pitied, humorous, sexualised and unified. These stereotypes are shown throughout the "Hustle" clip, these stereotypes are created about what other people opinions and views are on other peoples ethnicity whether they are African or Asian.

The clip begins with a medium shot with foley in the background which portrays to the audience as machinery, the camera focuses on the man in a suit using a medium long shot to show the audience that he is powerful and this also shows his confusion when confronted with the police officers. More foley is involved in the footsteps of the workers but camera is mainly dominated by the man in the suit as he creates the motivated cut. The shot is composed of all three people in the shot which symbolises power equality. Non diegetic music then starts to build and the camera pans into the woman at the desk, the music is docile at this stage and then starts to increase as multiple officers enter the door. This amount of people also shows power and dominance over the hotel workers. A medium long shot is then used to show the police officers in their uniform which shows dominance and power over the woman.

The scene then shows the woman at the desk call over to a man with a client, at this time the lighting is very dim and provides a sense of suspense to the audience. The music increases as the scene follows along and the police get more of a understanding of what is being hidden. The man on the sofa knows what is going on and grins which reinforces the stereotype of him being dangerous. This is then followed by two men running down a corridor and into a room telling someone "immigration" the fast movement portrays the seriousness of the situation for the audience. The woman shouts in a foreign which shows her as exotic. The clothing of the workers also shows them as all the same and labelled, which takes their identity away. The camera uses a point of view perspective to add a sense of relate-ability and realness to the situation, the distortion of the foreign workers also helps the audience that they are illegal immigrants. Once in the room the music drops and becomes eerie, this emphasises the panic in all of the foreign workers adding tension. The camera pans into the Chinese woman's face as soon as she realises someone is missing to help show her panic facial expression. This is then followed by the missing worker vacuum cleaning unaware of the danger he is in, which challenged the stereotype of dangerous. This is followed by a woman fainting, one of the cleaners has an understanding of her condition as he was a doctor, this shows that not all immigrants are unified as this cleaner is actually a qualified doctor which challenges the typical stereotype of an African immigrant worker.

This follows a knock on the door, the camera pans into the Chinese woman's face again to reinforce her panic that is shown through her facial expression, this is then followed by rustling around of the immigrant worker being escorted out of the building. The customers in the building look shocked at what is going on. The man who seems to be in charge talks about him as if he was an item or belonging being reposed to the Chinese worker which reinforces the listed stereotype of an ethical person. The woman who works at the main desk seems to not care and carries on as "normal" which gives the idea that this happens a lot, reinforcing the stereotype of unified and uncared for. 

The workers also work under the hotel, this symbolises that they are under the workers and people staying at the hotel. There is no light and is very dark which reflects their lives, this reinforces the stereotype of being unified. It also symbolises that they are lower than everyone else who is on ground level.

Overall I think that this clip both challenged and reinforced the stereotypes. It also shows that immigrants do fear and are not all dangerous to the public. This also creates a sense of guilt and sympathy to the audience.

Interviewing people aged 30 and over

What type of music do you listen to?

How do you access and listen to your music?

How do you download your music, illegally or legally?

Do you keep up with the latest music?

Whats your favourite artist and why?

Can you relate to any music artists?

Where do you listen to your music most of the time?

Demise of The Music Industry

http://www.theguardian.com/technology/blog/2010/mar/12/demise-music-industry-facts

The demise of the music industry is visible everywhere but in the facts

If music executives sold bottled water, they'd be calling for a ban on tapwater downloads. But their industry is proving resilient

Illegal downloads continue to be a cause of Armageddon within themusic industry and a source of endless fascination outside. Business leaders still regularly moan that illegal downloads are destroying their livelihood, especially if representatives of government are within hearing range. At the first Music 4.5 conference in London last week, speakers took it as read that "kids are not buying music anymore" and that they must look elsewhere for revenues. Evidence of the demise of purchased music is everywhere to be seen, except for one place: the statistics.

In fact it is easier to make the case that the music industry, far from imploding, is one of the great success stories of the recession. The most dramatic example of this is in what kids are supposed not to be buying any more: single tracks. Last year sales of singles soared to an all-time record of 152.7m units, an astonishing 33% rise in a year when the whole economy (GDP) contracted by 3.3%. If the music pundits seriously think that these are not being bought by kids, then it shows how out of touch they are with their customers. These same youngsters who were – and probably still are – massively downloading free music from the internet were prepared to pay up to £3 a pop for an insipid ringtone (interestingly, not included on the industry's statistics unless they are full-track ones). Why? Because there is an easy payment system on phones which didn't exist on the web. Now there is an easy payment system (iTunes et al) on the web they are starting to pay again. If the big music companies had spent their energies dreaming up a payments mechanism for web downloads instead of suing their customers they could have swept all before them. Instead they were like the crew of a sinking boat that blames the sea instead of trying to mend the leak. If they were in the bottled water industry, they would probably be urging the government to stop free downloads of tap water at home as unfair competition. Yet the bottled water industry should have been their model. It got away with charging us lots of money for a product that was no better than free tapwater through clever marketing.

Even now practically everyone I meet from the music industry protests that it couldn't be expected to combat the technological disruption that was eroding its traditional model. What piffle. Lots of books have been written about disruptive technologies. They can't say they weren't warned. As it turned out, pretty well every system for monetising music – iTunes, Spotify, We7, Shazam, Nokia's Comes with Music et al – has come from outside the industry. What a missed opportunity.

Sales of singles are, of course, only one part of the industry. There has, unsurprisingly, been a fall in sales of albums – down from 133.6m units to 128.9m last year, not helped by the closure of key UK retail chains Zavvi and Woolworths – but that was more than offset by growth elsewhere in sponsorship, live shows and merchandising where there is something of a boom happening in Britain. Overall, the music industry grew by an amazing 4.7% in recession-ridden 2008, according to PRS for Music, and will probably be resilient when the full 2009 figures come in. A key fact is that last year income from live music overtook that from recorded music for the first time. Don't think tracks, think music.

Clearly, the industry is changing. Consumers can now buy the singles they want without being locked into buying albums containing other tracks they don't want. That may bring in less income but it is the gateway to other revenues. The people who allegedly won't pay for downloads will pay huge sums to hear their favourite artists live or be part of the merchandising experience. Maybe illegal downloads – which, needless to say, I don't approve of – should be looked on as a massive crowd-sourced marketing operation to generate money for gigs, memorabilia and future sales.

The future lies in capitalising on the whole musical experience, as the admirable Music 4.5 initiative well knows: it seeks to bring together artists and entrepreneurs to plot the future. If the quality of the five-minute pitches made at the conference by budding businesses is anything to go by, the future is bright. I loved the way Songkick.com is moving beyond Last.fm by linking songs you and your friends like with information about the band's past and present gigs, enabling you to talk about them after the show. MusicGlue offers free downloads in exchange for email addresses which, over time, will produce geographic patterns showing where there is a dense enough cluster of fans to justify a gig. CloseCallMusic encourages people to interact with live music as it happens, while TuneRights is trying to crowd-source the financing of records. Audiofuel, which matches music to your jogging beat, aims to be the new Ministry of Sound. I loved what Decibel is planning – to have a vast data base of meta tags so you can find out details of each member of the band: that Jimi Hendrix played as a session man on a Little Richard track, for instance. That is just the sort of value-added that will lure people away from free downloads. Nick Hornby would love it.

These were only some of the pitches made which suggest that the future of the industry may continue to reside in bottom-up initiatives rather than the top-down approach of the major labels. The music industry, to be fair, is still a very heavy investor as a new study shows, but it had better be alert if it doesn't want to be upstaged even more. The sad fact is that around 90% of start-ups fail – but it is vital for future employment, as well as the health of the music industry that we spend money to find the winners. A revolution is under way.

Music Industry - Music Interview

what is your favourite artist of this year?


how do you find out about new music?


what type of consumer am I?


how and where do you store your music?


do you feel a connection/relate to their artists?


guilty pleasure?


why do you listen to music, is it a habit?


Do you create your own music?


Do you listen to a specific genre?


Where do you find out about new music?

What do you think of downloading music illegally?

disability essay

As the clip begins it starts with a birds eye view of the two boys sitting in the room together, the birds eye view is showing there is distance between the two characters.  You are able to acknowledge the disabled boy side of the room as it childish as it is messy, bright in colour and the toys situated every where. On the other hand you can see the other boys room represents a typical teenager, the full colours represent he lives a normal life. Non-digested sound is used, which is the brother speaking over the clip talking about different ways of killing his brother because he is disabled. This shows he is not comfortable with having a disabled sibling and on the plus side he must look after him.  He probably also embarrassed of having a disabled brother as disabled people are looked down upon in society and treated the same. The close up towards the end of clip shows the disabled boy as a victim and very venerable.  The clip fades away as it is important to the other child.

The next scene is in the kitchen the camera is closed up on the disabled boy once again to emphasise on his disability. On the other hand when the abled child is standing, the camera is at a low angle, which represents that he has more power physically, then the brother. Shot reverse shot is used in the conversation between the abled brother and disabled brother, you notice that the camera stays on the abled brother much longer then the disabled brother this represents that the disabled brother is less important, in society’s point of view. You are able to see the divide in society. When the parents are talking to the abled child there is no soft tone, the sentences are snappy and straight to the point. Whereas the disabled brother is spoken to softly.  which makes him feel safe and comfortable. The disabled child is spoken to as a little child.

The next scene is in the park. The camera closes up to the disabled child on the bike. In the close up you can see his dad helping him this represents that he is unable to things on his own and requires support.  The close up is seen through a gun target, which makes the disabled boy looked as a victim once again. The brother is then shown shooting the brother with a smile on his face this shows you his emotions he has towards disabled people. You then see the disabled child doing child activates for example eating ice cream and a medium shot used when flying a kite this shows that the boy has not matured as a teenager.

This clip is reinforcing the stereotypes of disability as the disabled boy is portrayed as a victim and given more sympathy then to someone who is able. The able brother is seen as a villain as he shows no kind emotions towards his brother, which also tells you he does not think disabled and abled people are equal.

Coming Down The Mountain

This clip portrays the stereotype of Disability in a very strong and clear way. Disabled is stereotyped around being incapable, mentally or physically challenged. This leads onto being unattractive, ugly, non sexual, abnormal, scary and vulnerable.

The camera helps portray authority and power, David has control of the conversation and dominates the camera in the shot reverse shot. David also has more prominence in comparison to Ben, which provides a sense of weakness in Ben. The camera also shows Ben through a close up, this shows the audience Bens facial features showing the audience his physical disability. This also shows how Ben is classed as ugly due to his physical disability. A medium long shot of the adults in the room and their children shows an awareness of power, even though David has more authority over his brother, his parents have more control and power in comparison. The camera also pans steadily to show David, this shows normality as you would expect this type of shot on a person classed as 'normal'. The rule of thirds is also used throughout the clip to show normality in contrast to abnormality. 

Ben is portrayed as a vulnerable and mentally challenged, which is reinforced thought out the clip by the use of camera movement and editing. Ben follows behind David much like a child would, this shows power and control of Ben. Also david is shown to be playing with children's toys and acting like a child at the bus shelter, this reinforces the stereotype of abnormality and incapability of self control. Ben in contrast to his brother is stereotyped as ugly/non-sexual, this also follows the stereotype of a person having a disability.

Thought out the clip Ben's speech is impaired, he dialogue is basic and is hard to understand, this shows the stereotype of mentally incapable. David in comparison to his brother has clear and understandable speech, this demonstrates a clear contrast between normality and abnormality when in comes to a person having a disability.

At the beginning of the clip you hear non diegetic speech of David's thoughts, this shows that David is more adult and doesn't speak his mind. In comparison to Ben who said 'I need a poo' which shows that he has no sense of manners or respect to other people. Ben also is shown as very believing as he believes how bacon is made, this exercises the stereotype of being mentally challenged. The music played towards the end is very docile and boring, this reflects the life of David who has to care and look after Ben like as if he was half his physical age.

This clip does somewhat challenge the disability stereotype, many people expect a person with a disability to be in a wheelchair but Ben doesn't have one.

Overall I think that this clip mainly reinforces the stereotypical disabled person. Ben is labeled as non sexual, ugly, physically and mentally challenged and this clip emphasises all of these stereotypes. This is also all backed up by the use of the camera shot types, power and prominence of which David has over Ben throughout huge clip.

Ms Punter - 4th March 2014

Synergy - Releasing two or more products at the same time that will promote each other.

Convergence - The combining of two or more mediums. Technological convergence refers to the process where new technology is moving towards single platforms delivering multiple media outputs that can be used to reach audiences. Like a PS3's main functions is video gaming but you can watch and download movies from netflix on it and watch catch up TV. Convergent technology is technology that allows an audience to consume more than one type of media from a single platform. Like an iPhone - you can read on it, use the internet, play games on it and watch TV on it.

The main difference between the two is that media convergence involves media products and synergy can involve non media products.


Scenario
A new paper bought out for teenagers, called Teenager times.
This can be developed by:
creating an app for various different platforms like iOS, Android etc.
Creating a website
Creating a twitter page with latest stories
Creating a Facebook page with latest stories
Creating a youtube channel to watch stories
Creating a weekly podcast
Selling in corner shops
Selling and advertised in schools or colleges
Listening to on the radio
Weekly Emails


Advertising a Thriller Trailer
Target Audience: Males - Aged from 18/29
This can be shown on youtube, Twitter and Facebook.
Can be emailed around to people.
A page in a magazine.
Advertised on TV screens in shopping centres.
Advertised on bill boards around shopping centres.
Advertised in a gyms and pubs.
Buses, bus shelters, tubes and trains.

Monarch of the Glen - Exam Answer

The clip starts with causal work men loading up a vehicle and talking among themselves, this divides the sense of equality between the workers are respect between one another. The camera follows the man holding the shovels which focuses the shot on him giving him more authority in the shot. It shows various different men and different ages, this challenges the stereotypes of older people being unable to work.

The next scene shows the girl walking out of the building and talking to a younger man, her accent shows that she could be new to the area, the camera then pauses on the girl in casual clothing. This gives the sense of doubt in her mind as she has just been given a set of keys to a car she clearly has no clue on how to drive. The non diegetic music starts to gradually increase, showing that there is a build up to an event or accident. The girl in the car talks throughout he controls, showing that she is inexperienced and not old enough to drive, the camera then jumps back to the younger man who looks worried and has a sense of fear as he hasn't heard the car drive off. He then sees the car drive off and has relief. A few seconds later a non diegetic loud crash sound in the distance is heard, the attitude and dress of the older man she has crashed into shows authority and control over the girl who is impetuous. The man is well spoken and smartly dressed which provides this sense of authority. The close up camera shot of the older mans face shows shock that Amy has run away and is irresponsible and reckless. This reinforces the stereotypical teenager that is portrayed by adults. 

This clip then goes to a scene in the house, the house has quality wood decorations and doors which gives the sense of wealth. This shows that the people who live in the house have the most authority and are looked up at. The older man also says he is responsible for Amy, and requests she goes back to school. The room is empty and no music or sound is played, this emphasises the power and request the older man has towards Amy. The camera then goes to the man talking to Amy at the stairs, he is very authoritative and controlling towards Amy questioning why she lied, Amy then begs and says sorry which shows how little power and experience she has. Amy is then rebellious and runs off shouting I hate you. 

The music then builds up and the clip carries on outside, this shows the workers doing there everyday job with a non diegetic country sound track in the background. This provides us with the idea that this is set in the country quite far from any civilisation. The music then drops and the clip carries on in Amy's room. The music becomes slow and almost sad, the camera follows Amy around her room packing her stuff. This shows Amy to be sad as she is young and didn't know what she was doing, the close up of the photo of her at this house also adds to her emotion and sadness of leaving. Amy also left a note with a teddy bear, this gives the audience a sense of that she is still a child and acts in a childish manor. The camera then pans up to the woman calling for Amy, her tone of voice provides a sense of sadness and upset as Amy has to leave. The soundtrack played also emphasises the emotions throughout that scene.

The next scene is workers outside, the older man demands for them to stop doing their work on his land but the younger man twists and manipulates the way he replies. This shows power and authority towards the older man as he just completely ignores him and walks off. This reinforces the stereotype of older people being lonely and powerless. The composition of the shot shows the younger man to be taller and closer to the camera which empathises the power over the older man. A woman then comes running out of breath, showing her poor health, tells the man Amy has run away. The close up of his face shows his reaction, he looks shocked but still in control of the situation. 

As a whole I think that the clip reinforced enforces the stereotypes of age, whether that being a young person being irresponsible or an elderly man being lonely and powerless. This also shows that youths can put on a more adult front to hide there younger self.

Screenshots - Lesson Work

Dialogue

Composition

Lighting
Low key

Depth Of Field

Non Diegetic Sound

Costume

Costume & Location

High Angle